When I was a reporter, my inbox would get flooded with emails from people who were all essentially saying the same thing: “I’ve got a great story for you to tell.” While it was admirable that so many people wanted…
Think of all the successful brands that have become legendary since they first started out. Ford, Apple, McDonald’s. They’re not just limited to companies. Christianity is a brand. President Barack Obama is a brand. The Civil Rights Movement is a…
Here’s a scenario.
After many months of wondering whether or not to build a website for your business or your personal brand, you finally decide to take the leap and get a .com. You spend long hours creating the perfect logo and finding the perfect colors, fonts and plugins that give life to what you do best.
You then launch your site to much fanfare, and all of your friends and supporters are giving you props for launching your brand new thing. But then something happens: some years pass by because you get busy promoting your thing, and then you realize, “Oh shoot! Just like my own self, my brand has gotten older and wiser. I should do something quick before my ‘thing’ gets stuck in the past.”
I could try to break down the meaning and history of the meme, but there’s no fun in that. I’d rather just tell you a known fact: memes rule the Internet.
That’s because in the Internet of things, visuals are just as compelling as (if not more compelling than) words.
By now, it’s safe to say that everybody and their mama knows the name Stephen Curry.
It’s probably also safe to say that, earlier this year, no one outside of Hayward, CA, knew or probably even cared about a high school teacher named Matt Amaral.
But thanks to some timely commentary and the hype surrounding the Golden State Warriors golden boy, Mr. Amaral shot himself into the spotlight.