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Make sure your brand is personal

Think of all the successful brands that have become legendary since they first started out. Ford, Apple, McDonald’s. They’re not just limited to companies. Christianity is a brand. President Barack Obama is a brand. The Civil Rights Movement is a…

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Don’t let your website go out of style—start working on that redesign

Here’s a scenario.

After many months of wondering whether or not to build a website for your business or your personal brand, you finally decide to take the leap and get a .com. You spend long hours creating the perfect logo and finding the perfect colors, fonts and plugins that give life to what you do best.

You then launch your site to much fanfare, and all of your friends and supporters are giving you props for launching your brand new thing. But then something happens: some years pass by because you get busy promoting your thing, and then you realize, “Oh shoot! Just like my own self, my brand has gotten older and wiser. I should do something quick before my ‘thing’ gets stuck in the past.”

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Taking a page out of the Stephen Curry-Hayward teacher playbook

By now, it’s safe to say that everybody and their mama knows the name Stephen Curry.

It’s probably also safe to say that, earlier this year, no one outside of Hayward, CA, knew or probably even cared about a high school teacher named Matt Amaral.

But thanks to some timely commentary and the hype surrounding the Golden State Warriors golden boy, Mr. Amaral shot himself into the spotlight.

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