Here’s a scenario.
After many months of wondering whether or not to build a website for your business or your personal brand, you finally decide to take the leap and get a .com. You spend long hours creating the perfect logo and finding the perfect colors, fonts and plugins that give life to what you do best.
You then launch your site to much fanfare, and all of your friends and supporters are giving you props for launching your brand new thing. But then something happens: some years pass by because you get busy promoting your thing, and then you realize, “Oh shoot! Just like my own self, my brand has gotten older and wiser. I should do something quick before my ‘thing’ gets stuck in the past.”