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Make sure your brand is personal

Think of all the successful brands that have become legendary since they first started out. Ford, Apple, McDonald’s. They’re not just limited to companies. Christianity is a brand. President Barack Obama is a brand. The Civil Rights Movement is a…

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My first tweet sucked

This was my first tweet, back in November 2008. Nothing witty or awe-inspiring. I was just sharing a simple update about something I was doing at that time. If you’ve ever heard Biz Stone, the co-founder of Twitter, talk about…

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