I could try to break down the meaning and history of the meme, but there’s no fun in that. I’d rather just tell you a known fact: memes rule the Internet.
That’s because in the Internet of things, visuals are just as compelling as (if not more compelling than) words.
What makes memes even more interesting is that they don’t even have to be grammatically correct or of good quality—just creative (I know that would probably make my old journalism teachers cringe, but the bitter truth is that the Internet trumps all other media.).
This meme made me chuckle, and it’s a good example of how you can take a simple, random thing and make it go viral:
Here’s another funny meme that doesn’t need more explanation:
I think memes should be a part of everyone’s content strategy these days, whether your job is to get people to laugh or make a serious point.
See, here’s another example on the more serious tip:
The point I’m trying to get across is that everything on the Web doesn’t have to be a long editorial. You could create a meme and have the same impact as a New York Times op-ed. It’s really just as simple as that.
For more tips on how to step up your meme game, let me know.