Richard Koci Hernandez is an internationally recognized, award-winning journalist, professor and digital media ambassador. He is the co-author of “The Principles of Multimedia Journalism: Packaging Digital News.” Koci Hernandez is a national Emmy award-winning multimedia producer who worked as a visual journalist at…
When I was a reporter, my inbox would get flooded with emails from people who were all essentially saying the same thing: “I’ve got a great story for you to tell.” While it was admirable that so many people wanted…
Think of all the successful brands that have become legendary since they first started out. Ford, Apple, McDonald’s. They’re not just limited to companies. Christianity is a brand. President Barack Obama is a brand. The Civil Rights Movement is a…
This was my first tweet, back in November 2008. Nothing witty or awe-inspiring. I was just sharing a simple update about something I was doing at that time. If you’ve ever heard Biz Stone, the co-founder of Twitter, talk about…
There are a number of places you could go to build a quick website, but my favorites are WordPress, Squarespace and About.me. Before you get started, you’ll need to have three tools: a domain name (e.g. mywebsite.com), web hosting and…
Here’s a scenario.
After many months of wondering whether or not to build a website for your business or your personal brand, you finally decide to take the leap and get a .com. You spend long hours creating the perfect logo and finding the perfect colors, fonts and plugins that give life to what you do best.
You then launch your site to much fanfare, and all of your friends and supporters are giving you props for launching your brand new thing. But then something happens: some years pass by because you get busy promoting your thing, and then you realize, “Oh shoot! Just like my own self, my brand has gotten older and wiser. I should do something quick before my ‘thing’ gets stuck in the past.”
I could try to break down the meaning and history of the meme, but there’s no fun in that. I’d rather just tell you a known fact: memes rule the Internet.
That’s because in the Internet of things, visuals are just as compelling as (if not more compelling than) words.
Have you ever heard of the saying, “Just follow the trend”? Of course, you have.
No matter how individualistic some of us think we are, most people survive by riding the wave of some big trend. That’s how the stock market works. And that’s certainly how the Web works.
By now, it’s safe to say that everybody and their mama knows the name Stephen Curry.
It’s probably also safe to say that, earlier this year, no one outside of Hayward, CA, knew or probably even cared about a high school teacher named Matt Amaral.
But thanks to some timely commentary and the hype surrounding the Golden State Warriors golden boy, Mr. Amaral shot himself into the spotlight.
I’m Martin! Allow me to reintroduce myself.
Some of you may know me as Martin the journalist. Some of you may know me as Martin the communications guy. Now, I want you to get to know Martin the brand.
I recently launched my business, Sum of All Web Consulting, and I’m excited to share with you WHY.